ANALYSIS OF THE USE OF CRM SYSTEMS IN THE ACCOUNTING BUSINESS SERVICES SECTOR IN BULGARIA
Abstract
Knowledge-intensive business services not only create a large number of highly professional jobs, but also act as both a vehicle, facilitator and source of innovation for firms and the economy as a whole through the diffusion of innovative practices and knowledge. Currently, there is no government body that monitors the development of accounting business services in the country. In the NSI reports, accounting business services are considered together with business auditing services. The lack of a single state body to monitor the development of the accounting business services sector necessitates private initiatives by organizations in the sector, which led to the establishment of the Association of Accounting Firms in Bulgaria. The article presents an analysis of the use of CRM systems in accounting business services sector in Bulgaria.
Author Biography
PhD Mariya Toshkova
Main interests in finance, marketing and management area.
References
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